Product Market: Product market research lets you understand what customers really want, essentially allowing you to change your product to meet demand. In short film you will always have a copy of the short film before you release it. Having a copy is a heavy advantage when thinking about short film due to being able to research other competition yet still being able to change it.
Competition is vital when creating short film due to the effective ideas that you can benefit from, if a certain camera angle looks effective then why not add it in to your short film. You can only benefit from viewing the short film competition due to seeing what has worked and what has not, therefore making your short film significantly better.
Extreme competitive advantage is on your short film due to identifying what went wrong in the competitors short film and what went wrong in yours, followed by improving your short film. Product market research in key when thinking about short film because you have your short film, the copy is tested and then can be altered to meet the audiences needs correctly.
Audience research
Audience data: Audience data is data that is collected and shows how many people watch on contribute to a website, TV channels or film. Audience data is very useful when thinking about short film. For a short film director it would be useful to them due to being able to identify what type of short films people are watching. A disadvantage of this would be that it is very hard to track people that watch short film due to it being quite uncommon.
Audience profiling: Audience profiling is gathering a profile for your audience, factors must be considered when thinking about the profile such as age, gender, race and sexuality. Once you have put together an audience profile you can then identify what product suits them. This would be very useful for short film directors due to knowing what the audience wants from a film, followed by creating a film that suits them. A disadvantage of this would be that a vast amount of people might have different profile so it would be hard to please everyone.
Demographics: Demographics are characteristics of a given population. By this you can identify different groups of people by splitting them up into groups such as education, nationality, religion and ethnicity. By creating this, you can identify what they want from a product. This would be useful when thinking about short film because you can gather ideas of what different groups want from a film. For example, if someones nationality was Germany and they was watching a film that showed the war about Germany invading and being the "bad guys" they might take it to offense.
Geo demographics: Geo demographics is the description of people according to where they live, derived from the study of spatial information. By this you can identify what suits different areas. Some locations would like a product and other locations might like a completely different product. This would be useful when thinking about short film due to discovering areas to aim your short film at. You can identify what an area likes and make your short film consist of what the area likes. A disadvantage of this would be that some areas might consist of completely different views so it would be hard to suit everyone.
Consumer behaviour: Consumer behaviour is the study of individuals, groups or societies to understand their needs. By this you would study what products they choose to purchase, studying their consumer activity to understand the type of products they like. This would be useful when thinking about a film because you can match a short film to the audiences preferences. For example, if a person spent a lot of time watching action in the cinema, the director could make a short film that consists of action to meet the needs of consumers.
Consumer attitudes: Consumer attitudes is when the identifying what the audience likes and does not like. This would be helpful in short film research due to understanding what the audience likes and does not like. How would you find out about consumer attitudes? Primary research would be a main way of finding what they like and don't like, an example of primary research would be surveys given out to the audience to have evidence of what they like form a short film. You can then find out what they like from a short film and produce one that suits them.
Audience awareness: Audience awareness is researching how well the audience knows about short film. For short film, audience awareness is incredibly helpful due to the people that know about a short film the more potential views it will get. How would you conduct this type of research though? You could conduct this research via the internet, for example a trailer for your short film could be put up on You-Tube and see how many views that gets, the more views the more people know about it.
Production research
Content:
Content is what the production research is about. You need to research the content to understand what you are essentially trying to find out. Researching the content is helpful because it allows the researcher to develop their understanding of what the product consists of. For example, if you were researching a chocolate bar to create a new brand of chocolate, you would need to know what a chocolate bar consists of in order to create your own version of it.
Placement media if referring to media management. Media management covers planning, testing, analyzing and adjusting. This means that you, the researcher, have a more effective chance of producing a film that will be favoured rather than disliked. It allows the researcher to plan how they will come about creating the product. Then as the researcher you can buy a product that is similar to the one you want to create, analyze it and then adjust your product plan to ensure that you dont make the same mistakes that the previous product has.
Finance is making sure that you have enough money to make the production. You would have to plan your finance. This would consist of planning how much equipment will be to shoot your production. It is a test of your organisational and planning skills. If the production is not finished and you have insufficient funds to cover costs then the production will reach a barrier. Ensuring that you have finance behind your production is key because without it, hard work and time could be put into it for an empty outcome.
Personnel refers to person. This is where you need to consider all the people you need to complete your production. Then find out if they are available on the dates that you need them to attend. For example, in your production plan you plan to interview a person how they feel about the activities for teenagers in a local area, you will need to find out what day they can attend the interview and most importantly if they are up for it. Also this applies for the crew, finding out what dates they can help film.
Competitor analysis: This is when you, as a short film maker, assess the strengths and weaknesses of current and potential competitors. This type of analysis offers offensive and defense when creating your short film. This is extremely important when thinking about short film due to being able to gain good ideas from a current short film in terms of camera quality, the level of acting, the camera angles etc. Also you can identify what was missing form a short film and add it in yours therefore making you one step ahead.
Advertising placement: An ad placement is a group of specific advert units, this means the ads are placed in the right place for the audience to notice. The main reason for creating an advert is to persuade the audience to watch your short film. The more you pay the more chance that you ad is higher up on the page, the higher up on the page your ad is the more chance you have of people viewing it. Also within the advertisement, the units on the page must be placed correctly, the most important information should not be at the bottom of the page in small font, it should be where the human eye will look first and in a eye catching font. If an advert does not catch the eye of the audience then the ad is pretty much useless.
Advertising effects: This essentially is how your advert will effect your audience. How much of the audience will now notice your short film? You might begin to wonder how will you know if your ad has worked, you can identify if your ad has worked by social media. If your short film that you are going to release if shared via Facebook, you can see if the likes have gone up and check to see if their are more positive comments. Also you can check if the advert was affect via You-Tube, If you have created a trailer for your short film you can check if the likes and views have gone up on that.
Audience research
Audience data: Audience data is data that is collected and shows how many people watch on contribute to a website, TV channels or film. Audience data is very useful when thinking about short film. For a short film director it would be useful to them due to being able to identify what type of short films people are watching. A disadvantage of this would be that it is very hard to track people that watch short film due to it being quite uncommon.
Audience profiling: Audience profiling is gathering a profile for your audience, factors must be considered when thinking about the profile such as age, gender, race and sexuality. Once you have put together an audience profile you can then identify what product suits them. This would be very useful for short film directors due to knowing what the audience wants from a film, followed by creating a film that suits them. A disadvantage of this would be that a vast amount of people might have different profile so it would be hard to please everyone.
Demographics: Demographics are characteristics of a given population. By this you can identify different groups of people by splitting them up into groups such as education, nationality, religion and ethnicity. By creating this, you can identify what they want from a product. This would be useful when thinking about short film because you can gather ideas of what different groups want from a film. For example, if someones nationality was Germany and they was watching a film that showed the war about Germany invading and being the "bad guys" they might take it to offense.
Geo demographics: Geo demographics is the description of people according to where they live, derived from the study of spatial information. By this you can identify what suits different areas. Some locations would like a product and other locations might like a completely different product. This would be useful when thinking about short film due to discovering areas to aim your short film at. You can identify what an area likes and make your short film consist of what the area likes. A disadvantage of this would be that some areas might consist of completely different views so it would be hard to suit everyone.
Consumer behaviour: Consumer behaviour is the study of individuals, groups or societies to understand their needs. By this you would study what products they choose to purchase, studying their consumer activity to understand the type of products they like. This would be useful when thinking about a film because you can match a short film to the audiences preferences. For example, if a person spent a lot of time watching action in the cinema, the director could make a short film that consists of action to meet the needs of consumers.
Consumer attitudes: Consumer attitudes is when the identifying what the audience likes and does not like. This would be helpful in short film research due to understanding what the audience likes and does not like. How would you find out about consumer attitudes? Primary research would be a main way of finding what they like and don't like, an example of primary research would be surveys given out to the audience to have evidence of what they like form a short film. You can then find out what they like from a short film and produce one that suits them.
Audience awareness: Audience awareness is researching how well the audience knows about short film. For short film, audience awareness is incredibly helpful due to the people that know about a short film the more potential views it will get. How would you conduct this type of research though? You could conduct this research via the internet, for example a trailer for your short film could be put up on You-Tube and see how many views that gets, the more views the more people know about it.
Production research
Content:
Content is what the production research is about. You need to research the content to understand what you are essentially trying to find out. Researching the content is helpful because it allows the researcher to develop their understanding of what the product consists of. For example, if you were researching a chocolate bar to create a new brand of chocolate, you would need to know what a chocolate bar consists of in order to create your own version of it.
Viability:
Viability is important when considering creating a documentary because you need to understand how and when you can get the shooting done. Having good understanding of correct viability means that you understand how long it will take in order to complete the project. For example, you are shooting a film, discovering how long it will take to create the film means that you can form an estimated release date to advertise.
Placement media:
Finance:
Finance is making sure that you have enough money to make the production. You would have to plan your finance. This would consist of planning how much equipment will be to shoot your production. It is a test of your organisational and planning skills. If the production is not finished and you have insufficient funds to cover costs then the production will reach a barrier. Ensuring that you have finance behind your production is key because without it, hard work and time could be put into it for an empty outcome.
Costs:
Costs is anything that requires purchasing in order to complete your production. Costs links with finance because you need the finance to cover costs. Planning your costs is essential because you need to know how much money you need. Paying for costs as you go along is not the right idea because this could lead to having insufficient funds to cover the costs, again this could lead to a barrier in your production.
Technological resources:
This is identifying the technology you need to complete your production. You will need to plan every technological equipment you will need, then find out where to obtain it. You, the researcher, will have to locate where to get the tech that you need before you start filming the production. This links back to costs because you need to plan what tech you need and how much it will cost, find out if you can purchase it and locate where to buy it from.
Personnel:
Personnel refers to person. This is where you need to consider all the people you need to complete your production. Then find out if they are available on the dates that you need them to attend. For example, in your production plan you plan to interview a person how they feel about the activities for teenagers in a local area, you will need to find out what day they can attend the interview and most importantly if they are up for it. Also this applies for the crew, finding out what dates they can help film.
Locations:
Locations cover where you are going to film your production. This is something that you need to plan because, firstly, you need to find out if you can film there. If you are not allowed to film in the location that you desire then you will need to gain permission. Planning where to film is important because you want the most effective location that links to your production. For example, if your film was about a chocolate bar, the location that you film in would not be in a toy store... right? The location would be in a chocolate factory. If you are shooting a documentary to enhance the awareness of the lack activities for teenagers in a local area, it would make sense to shoot the documentary in the local area.
Locations cover where you are going to film your production. This is something that you need to plan because, firstly, you need to find out if you can film there. If you are not allowed to film in the location that you desire then you will need to gain permission. Planning where to film is important because you want the most effective location that links to your production. For example, if your film was about a chocolate bar, the location that you film in would not be in a toy store... right? The location would be in a chocolate factory. If you are shooting a documentary to enhance the awareness of the lack activities for teenagers in a local area, it would make sense to shoot the documentary in the local area.
No comments:
Post a Comment